Broadband Speeds have bearing on buyer choice

During lockdown internet users spent 18% more time on the internet. The importance of broadband speed to homemovers has increased and can be an important factor when choosing the next home. The increased importance of internet speed can be seen in take up figures. In 2019, 74% of home broadband connections were superfast products compared to 66% in 2018, 58% in 2017 and 49% in 2016. Dataloft's Homemover Survey revealed that for 16% of buyers, broadband speed had become more important than before lockdown. Vendors should consider improving internet speeds in their homes, often an easy change to make. Source: Dataloft, Ofcom