Competing in Today’s Market

Buyers currently have a large selection of properties to choose from. This can make buyers confused, indecisive and prompts them to be more selective and cautious before settling on the “right” property.

If you are selling your property, this puts a huge onus on you to make sure that your property stands out and really shines in relation to other properties that are competing for your buyers’ attentions. This is not the time to listen to the fawning estate agent who tells you what you want to hear, particularly in relation to your asking price, in order to secure your “valued instruction”.

If your property is going to look good next to the others that are available, then pricing not only has to be correct – it has to be attractive.

If your property is slightly better than others on the market, don’t offset this by quoting a slightly higher price! Ensure your property is the best on the market when compared to others at the same price, and the best-priced property when compared to others of the same size/location/condition. You may not have realised it before, but you find yourself in a fiercely competitive market where only the best value property will sell readily.

Ensure you listen to your estate agent’s advice. Only they have a good handle on buyers’ immediate requirements, how the buyer perceives value and, importantly, vital buyer information as to what else they have seen and how it compares with yours.