When it comes to buying a home, there’s a word that buyers don’t like to hear, but it really is a critical element of any property purchase.
And that word is ‘compromise’.
People often expect to step inside a property and know that they’ve found The One. But in most cases, the home-buying process is more complicated than that.
Most buyers, no matter how substantial their budget, usually have to knock a few things off their wish list and compromise.
It’s a dilemma that provides the narrative in almost every TV property show. (Kirsty and Phil spend half their time telling sulky buyers their expectations are WAAAYY off-target.)
Priorities
Every buyer has their own set of priorities. These may include:
But what happens if a buyer can’t get everything they want within budget?
Get real
This is where a good agent steps in to help a buyer reappraise their priorities. They’ll suggest a buyer:
What it all means for sellers
Many companies encourage sellers to do a lot of the leg work – including viewings – themselves. But it pays to use an expert.
A good agent can tease out buyers’ true priorities. They’ll filter out the time-wasters, meaning you’re less likely to get bogged down with buyers who later get cold feet.
A savvy agent will also recommend your home to buyers who may not have considered it – or even seen it. Many buyers type their preferences in a property portal and rely on an algorithm to show them the relevant options. As a result, they only ever get a narrow view of what’s on the market.
An agent can think more laterally about the process and explain to buyers the potential of a property, even if it doesn’t automatically tick all their boxes.